Avatar Instead of Private Information!?

The game industry knows how to operate over mass media without undermining people's privacy. It is through the creation of Avatar, "your personal yourself", the one that is going to be seen when people over game industry want to communicate with you, they do not know who you are, but they can see your Avatar, because basically people need to know who they are communicating with, unless your fetish is not knowing. If we take an example of XboX 360 which is mostly a game console, but nowadays you can go on Facebook, download and watch movies or listen to music and not only play games with friends, whether online or together at your place, you have to create an Avatar in order to do that. Basically, Avatar should be who you are. Most of the times when you compete through the Internet against other players you do not want your identity to be known, especially when you are loosing, and this is why Avatar comes in handy. Also during competition, and video games are highly competitive, you might get into an argument with someone and that might lead into hatred, and the only thing you do not want is to have the person you just argued at your door step, within Avatar you do not have to fear that. These Avatars that are created artificially with usage of fantasy instead of real life information should be implemented into the Internet system, where instead of IP address you will have your own Avatar. These Avatars would be distributed to every person on the planet and would have to be untraceable and include no private information. But this would need much complicated design, but I believe it is worth trying, because right now we are not doing anything in order to strengthen our privacy.